February 09, 2017

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How to Properly Use Hashtags for Social Media Marketing

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Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of them. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.

While hashtags are useful, they can also have a negative impact on your marketing efforts. You need to be careful with how you use them in your posts. So, with that in mind, you should learn how to properly use hashtags for social media marketing.

The Basics of Hashtags for Social Media

First, let’s make sure you understand what a hashtag is and isn’t. You can think of them as keywords. That’s a hashtag in a nutshell. It’s a keyword or keyword phrase without any spaces and it includes the pound sign at the beginning of the phrase.

The reason that you should use hashtags is that they’re used by social media search engines. When a user performs a search, the site finds relevant posts based on hashtags. And, They are now used by almost every major social media site, including:

  • Facebook
  • Twitter
  • Instagram
  • Google Plus
  • Pinterest
  • Tumblr
  • Flickr

 

So, you know the basics. Next, find out how to properly include them in your posts.

The Correct Way to Use Them Hashtags

If you can remember what they are used for, it should be easy to use them properly. Here’s a quick look at the correct use of hashtags:

  • Use up to 3 hashtags per post
  • Make sure they’re relevant to your post
  • Use local terms to increase local marketing

 

Generally, you’ll only use 2 or 3 per post. Adding too many shows that your posts don’t have a clear focus. Instagram is an exception to this rule. For example, Instagram posts with the highest engagement typically have 4 or 5.

When choosing hashtags, make sure that they’re relevant to your post. Don’t include a hashtag simply because you think it’ll attract more users. You can take a look at trending hashtags to find examples, but don’t add them to your post unless they actually make sense in your post.

You can also use local terms to help increase local marketing. For example, when posting about an event, you can include the name of the city where the event will take place. The same applies to posts about local businesses.

The Incorrect Way to Use Them Hashtags

It’ll also help to learn the incorrect way to use them. These are methods that you should avoid:

  • Using too many hashtags
  • Including hashtags in your message
  • Using the same ones every time

 

Remember, don’t use too many hashtags. Unless you’re using Instagram, you should only use up to 3. Otherwise, they’re no longer helpful.

Also, don’t include them in your message. Don’t use them to replace words. This makes it hard to read your message. For example, you wouldn’t say, “check out our latest #SEO #service.” Place them at the end of the message.

The final tip is to avoid using the same ones every time. Mix it up. Using the same hashtags will only help you continue to attract the same people. Do you use the same keywords on every single page of your website? No. So, use a variety of relevant ones to appeal to more people.

As long as you follow these tips, hashtags should help you gain more followers and improve your social media marketing.

In addition to these tips, if you’d like even more marketing suggestions, as well as a way to generate conversion-ready marketing prospects each month, then click here to learn about my done-for-you system.

Post source : Roumiantseva, D. & Rubin, A. (Posted: May 13th, 2015). Featured image: #Trademarks?: hashtags as trademarks. Retrieved from http://www.sociallyawareblog.com/2015/05/13/trademarks-hashtags-as-trademarks/
Sweeney-Burke, J. (Posted: January 20, 2016). Image of correct hashtag use: What’s the hype with hashtags?. Retrieved from http://digitaltraininginstitute.ie/whats-the-hype-with-hashtags/

The Storyteller Agency. (2015). Image of improper hashtag use: The hashtag timeline. Retrieved from http://thestorytelleragency.com/goodreads/tips-of-the-trade-tuesday-may-19-2015

About The Author

For the past 2 years Michael Bass has dedicated his time to building an Online Business that gives him complete time, location and financial freedom. The reason Michael decided to start his Online Business is because he wanted to expand his knowledge and continue to travel. Since starting his online business he has traveled all over the world to places like Puerto Vallarta Mexico, and the Canary Islands. His new book An Entrepreneur's Roadmap to Success is his contribution to anyone who wants to have financial freedom in their life. In his book he outlines exactly how he was able to build a successful Online Business. His mission is to empower as many people as he possibly can to help them reach their true peak potential. So, open your mind. . . your journey begins NOW!

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