March 23, 2017

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Including Local Market Search Optimization in Your Marketing Plans

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As an internet marketer, the majority of your marketing plans are probably focused on a global or regional market. But, honing in on a local market can help increase sales and gain new customers. You can think of this as a form of niche marketing.

When you target a local market, you can increase your chances of gaining new customers in that particular region. This offers numerous benefits. It helps increase word of mouth advertising, helps you cut through the competition, and gives you a better chance of increasing your sales.

How do you go about targeting a local market with your search optimization? I’ll show you how, with the following methods.

Local market

Determine Which Markets Are Most Likely to Use Your Product

The first step is determining which local markets are most likely to buy your products or services. Find out which regions are searching for items similar to your offerings. There are multiple online sources that will help you with this, including Google Trends.

You can perform keyword research, as you would for any web page or landing page, and find out where these terms are most popular. This gives you a good idea of which local markets you should target.

Create Location Specific Landing Pages

One of the oldest and most used methods of targeting a local market is with the use of location-specific landing pages. Once you determine the regions that you should target, create a landing page similar to your existing landing page that is optimized for the local market.

How do you optimize your content for a local audience? With the use of keyword phrases. Work relevant phrases into your content. Though, it’s important to make these phrases appear as natural as possible. Don’t allow the readability of your content to suffer.

Generally, headlines and sub-headlines offer a good spot for adding location-specific keywords. Also, pay attention to the use of location-specific keywords in your SEO description and title.

Start a Local Advertisement Campaign

The next step is to use local advertising using traditional online advertising channels. Set up a PPC ad campaign targeting the local market that you want to set your sights on. You may find that the cost per click is less than when you target the entire country. The same applies to Facebook ads.

Local market

Offer Special Promotions for Your Local Market

In your advertising and marketing content, you could offer special promotions for your local market. This shows these potential customers that you care about their region. This is a form of emotional engagement.

When a customer knows that these promotions are just for their local market, you increase the chances of getting a conversion. Don’t forget to create a sense of urgency. Let these local customers know that they need to act now if they want to receive this special offer.

Track Your Results and Monitor Your Local Traffic

Once you begin implementing these suggestions, you need to remember to monitor your local traffic. Measure your metrics and see if you’re getting good results from your local marketing. Keep track of how much you put into marketing and evaluate your return on investment.

Just because you offer a product or service that can be purchased from anywhere in the world doesn’t mean that you need to focus all of your marketing on a global market. In fact, you’ll find it easier to reach prospective customers when you target a local area.

Start targeting a local audience. Get ranked higher in local search results and boost your sales.

You can also benefit from more powerful marketing tips, as well as a method for generating conversion-ready internet marketing prospects, by clicking here to learn about my done-for-you system.

Post source : APS Fulfillment, Inc. (October 2, 2013). Image of discount balloons: The correct way to offer deals and special promotions in product fulfillment. Retrieved from http://www.apsfulfillment.com/product-fulfillment-services/the-correct-way-to-offer-deals-and-special-promotions-in-product-fulfillment/
Dworainyn, P. (Posted: September 22, 2016). Image of buy your product: How to market your product on Amazon. Retrieved from https://www.awesomedynamic.com/market-product-amazon/

Pradeep, K. (last updated: March 1, 2016). Featured image: This should be your local marketing plan to get successful results. Retrieved from http://hellboundbloggers.com/2016/01/local-marketing-plan-to-get-successful-results-62810/

About The Author

For the past 2 years Michael Bass has dedicated his time to building an Online Business that gives him complete time, location and financial freedom. The reason Michael decided to start his Online Business is because he wanted to expand his knowledge and continue to travel. Since starting his online business he has traveled all over the world to places like Puerto Vallarta Mexico, and the Canary Islands. His new book An Entrepreneur's Roadmap to Success is his contribution to anyone who wants to have financial freedom in their life. In his book he outlines exactly how he was able to build a successful Online Business. His mission is to empower as many people as he possibly can to help them reach their true peak potential. So, open your mind. . . your journey begins NOW!

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