July 25, 2017

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Everything You Need to Know About Optimal Keyword Density

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Keyword density is a hot topic in the SEO world. Over the past decade, search engines have claimed to place less value in keyword density. Instead, they focus more on page authority, back links, and other metrics.

This doesn’t mean that you should ignore keyword density. The proper use of keywords is still an essential part of good SEO practices. Here is a quick overview of what you need to know about optimal keyword density.


What is Keyword Density?

Online marketing experts often disagree about the best percentage for keyword density. Though, there is another area that’s regularly debated – the actual definition of keyword density.

To put it simply, it is the percentage of times a keyword or phrase appears in your text compared to the total word count on the page.

For example, if your page contains 600 words and you use a keyword 6 times, you’d have a keyword density of 1% (6 divided by 600 equals 0.01).

Though, if you want to get technical, there’s a much more complicated formula that you can use. However, the method listed above is recognized by most SEO experts.

What Percentage Should You Use for Keyword Density?

There are many schools of thought on the best percentage for keyword density. During the past few years, some SEO experts have concluded that you shouldn’t focus on a percentage at all. Just write your content naturally and try to include your keyword or keyword phrase several times.

If you’re looking for a specific recommendation, you should avoid a keyword density higher than 5%. Generally, between 1 and 3% is the recommended percentage. But, plenty of SEO experts believe that this is no longer relevant.

If you decide not to focus on keyword density, you should at least try to include your keyword or keyword phrase in the title of the page and several times throughout your content.

SEO experts that don’t believe in paying attention to keyword density still recommend including your keyword in your title. If the keyword isn’t in the title, you’ll have trouble getting your page to rank high in search engine results pages.

At the same time, you need to avoid keyword stuffing. Surpassing 5% keyword density could be considered keyword stuffing and your pages may get penalized by Google and other search engines.

Keyword Density

The Length of Your Content Can Impact Optimal Keyword Density

The bottom line is that you should focus on readability. Keyword density should be an afterthought. Also, the length of your content can impact the readability if you try to reach a specific keyword density.

As an example, if you’re trying to reach a target of 3% on a page with 100 words, your content will appear more “spammy” than if you’re trying to include 3% on a page with 1000 words. Keep this in mind as you write your content.

In the end, you should focus on the quality of your content. A quality article is more likely to be shared or linked to by other sites. This offers a greater benefit to your SEO than including a specific keyword density.

You want your readers to actually be able to read your content. Spending too much time focusing on this could lead to hard to read content. Keep your content straightforward and use your keyword or keyword phrase sparingly.

Improve the way you use keywords on your site. Implement the suggestions provided to boost your SEO. For more tips, including a simple lead generation system, then click here to learn about my done-for-you system.


Post source : Content Machines. (Posted: April 25, 2016). Image of content length: How much content should be on your website? Retrieved from http://contentmachines.com/index.php/2016/04/25/how-much-content-should-be-on-your-website/

Siam.im. (n.d.). Featured image: Related Links. Retrieved from http://pahumrari.siam.im/optimal-keyword-density-9.html
W3Training School. (2016). Image of content bubbleman: What is optimal keyword density in SEO – Join SEO training. Retrieved from http://www.w3trainingschool.com/seo-training-gurgaon/seo-keyword-density/

About The Author

For the past 2 years Michael Bass has dedicated his time to building an Online Business that gives him complete time, location and financial freedom. The reason Michael decided to start his Online Business is because he wanted to expand his knowledge and continue to travel. Since starting his online business he has traveled all over the world to places like Puerto Vallarta Mexico, and the Canary Islands. His new book An Entrepreneur's Roadmap to Success is his contribution to anyone who wants to have financial freedom in their life. In his book he outlines exactly how he was able to build a successful Online Business. His mission is to empower as many people as he possibly can to help them reach their true peak potential. So, open your mind. . . your journey begins NOW!

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